Durham's marketing campaign to help boost 'Wild' Autumn breaks
Saturday, 13 October
Visit County Durham is encouraging visitors to 'go wild' in Durham with the launch of their This is wild, This is Durham national marketing campaign.
The campaign, delivered in partnership with Durham Heritage Coast, Hamsterley Forest, Raby Estates and North Pennines Area of Outstanding National Beauty, aims to showcase the best of the county's rural attractions, activities and accommodation to help drive overnight stays, whilst key events including the 2nd North Pennines Stargazing Festival (20 October – 4 November) provide further reasons to visit.
The campaign, which is also supported by a further 31 of the county's tourism businesses, features a partnership with BBC Countryfile magazine, collaboration with national travel bloggers 'Family Travel Collective' and a series of video adventures, with all activity directing visitors to the dedicated campaign website – thisisdurham.com/outdoors. about you.
Michelle Gorman, managing director of Visit County Durham, said: “With each overnight stay contributing an extra £156 to the visitor economy compared to a day visit, our campaign aims to persuade visitors to stay longer and experience more of Durham's great outdoors.
"With research suggesting visitors are seeking more experiential ways to take time out from their everyday lives, This is Wild, This is Durham showcases adventures including kayaking at the Durham Heritage Coast, discovering England's largest waterfall High Force, dog walking across some of the county's idyllic rural trails, mountain biking in Hamsterley Forest, and stargazing in the North Pennines Area of Outstanding Natural Beauty."
In addition to outdoor pursuits, the campaign also showcases the variety of accommodation, rural attractions and eateries across the county which supports the opportunity to increase short breaks. This is wild,
This is Durham campaign is live on www.thisisdurham.com/outdoors and the November edition of BBC Countryfile Magazine is out now
Ireland prepares for a great
Sunday, 19 August
Ireland has been creating its own unique blend of traditional music for centuries. It’s a treasured part of our culture that’s been handed down through generations and is known the world over.
For starters, it’s diverse. On one side are exuberant toe-tapping tunes to get you dancing. On the other, ballads so emotive grown men have been moved to tears. Another reason? The instruments. The island of Ireland's music uses an assortment of borrowed and native musical instruments, including the fiddle, bodhrán, Lambeg drum and Celtic harp that all come together to make a sweet, unmistakable sound.
The best place to experience this music has to be in our traditional pubs. It’s here among pints of Guinness and wooden corner booths that sessions take place – casual and communal recitals where musicians trade melodies and ancient songs from our Irish and Ulster-Scots heritage. Mandolins are plucked, drums beaten and accordions squeezed, as friends old and new watch on. It’s music to be shared, and in Ireland, we have it on tap.
A new generation of bands and artists including Hozier, The Strypes, Two Door Cinema Club and even One Direction’s Niall Horan are attracting admirers the world over. Not to mention our established acts like U2, Van Morrison and Enya who have been conquering the airwaves for decades now.
Nothing beats seeing these artists perform in their own backyard, of course, and the venues they play tend to be as quirky and diverse as the music genres: from converted cinemas and intimate clubs, to Georgian mansions and old-style music halls, the island likes to keep things extra special.
For those with more classical tastes, there's also world-class theatres that continue to host the best international productions in choral, orchestral and operatic music.
TOP FIVE PUB SESSIONS
TOP FIVE VENUES TO VISIT
Sizzling Silverstone served up another tremendous Classic
Last weekend’s Silverstone Classic has been universally hailed as another massive success by the 100,000 visitors, competitors, performers, grid organisers, exhibitors, car clubs, and media, who savoured three extraordinary days of epic entertainment at the home of British motor sport.
For the fourth year in succession the world’s biggest classic motor racing festival attracted a six figure attendance drawn by a magical mix of unrivaled retro racing grids, glittering automotive anniversaries plus a feast of fun-fuelled attractions for all the family.
The spectacular on-track action featured more than a 1,000 entries spanning eight decades of much-loved motor sport history. This year’s packed 21-race programme again delivered huge grids – often totaling in excess of 50 cars – of Formula One, GT, sports and touring cars from what many today regard as the golden eras of yesteryear.
With the world famous Northamptonshire circuit celebrating the 70th anniversary of its very first Grand Prix staged back in 1948, the sun-drenched weekend’s four spectacular showdowns for illustrious F1 cars were of extra significance. Adding to those celebrations, a special display showcased eight great GP cars that had raced on the original runways at Silverstone including a trio of very distinguished ERAs plus a pair of marvelous Maseratis as raced in period by the first two F1 World Champions: Giuseppe ‘Nino’ Farina and Juan Manuel Fangio.
At the other end of the single-seater spectrum – and marking the pinnacle to an incredible three-year Diamond Jubilee World Tour – was a record turn-out of diminutive Formula Juniors… so many in fact that they were split into two capacity 54-car grids.
First introduced in 1958 as an affordable stepping-stone for young drivers with their sights set on Formula 1, Formula Junior was a massive global success. Not only did it produce four World Champions – Jim Clark OBE, John Surtees CBE, Denny Hulme OBE and Jochen Rindt – to whom the Silverstone races were dedicated but also motivating a wealth of budding young engineers and designers all inspired by the clever regulations to build their own distinctive racers.
Underlining the wealth of talent which the formula attracted, no fewer than 32 different makes of Formula Junior car took to the circuit on Saturday afternoon for a very special Diamond Jubilee track parade. The current crop of drivers is pretty talented, too: Cameron Jackson winning the overall ‘Motor Sport Driver of the Weekend’ for his stirring fight-back to finish second from 50th on the starting grid after his 1962 Brabham BT2 suffered a broken throttle cable in qualifying.
Sunday’s focus switched to celebrating the 60th anniversary of the ever-popular British Touring (née Saloon) Car Championship. Marking this notable milestone, the race card included four thrilling bumper-to-bumper contests with past champions such as John Cleland and Rickard Rydell renewing past rivalries.
Visitors on Tin Top Sunday were also treated to a dazzling BTCC 60 Year Anniversary Parade fronted by the series’ most successful driver Jason Plato driving last year’s title winning Subaru Levorg. Bookending history, Plato was joined at the fore by an Austin Westminster A105 as driven by Jack Sears to the inaugural title back in 1958.
Other notable cars in the huge cavalcade included Doc Shepherd’s title winning Austin A40 from 1960, Frank Gardner’s title winning Escort from 1968, the iconic 1994 Volvo 850 Estate with its original driver Rydell at the helm plus multiple race-winner Stuart Graham back behind the wheel of an iconic Faberge liveried Camaro from the BTCC’s heavy metal era.
With so many notable past and present BTCC drivers attending the Classic, a special commemorative photo was organised. Between them, those assembled had amassed more than 250 race wins and no fewer than eight BTCC titles: John Fitzpatrick (1966), John Cleland (1989 and 1995), Rickard Rydell (1998) Jason Plato (2001 and 2010), Colin Turkington (2009 and 2014). Other tin-top legends present included Stuart Graham, Jeff Allam, Patrick Watts, Tiff Needell, Steve Soper and 2012 World Touring Car Champion Rob Huff.
While the unrivalled roster of superlative retro races remains at the heart of the Silverstone Classic, as ever the track action was perfectly complemented by an amazing line-up of off-track entertainment.
Over three richly colourful days on the infield, more than 110 hugely enthusiastic car clubs were out in force displaying a glittering array totalling more than 10,000 classic road cars. Many of these clubs were also celebrating marque and model anniversaries with special track parades of their own. Notable among these was the Morgan Owners Club marking the 50th birthday of the iconic Plus 8 and a troupe of Jaguar clubs honouring 70 years of the seminal XK120 sportscar as well as 50 years of XJ models.