Thursday, 28 January 2021
The LRE Foundation – formerly known as Liberation Route Europe Foundation – is proud to unveil its new logo and
visual identity. The LRE Foundation refreshed its brand making it even more representative of its mission: building connections between
Second World War stories and places, and transmitting the memory, meaning and heritage of the Second World War, while striving to make these relevant and accessible to everyone
In just a few years, the Liberation Route Europe has grown from a regional project in the Netherlands to a full-fledged international organisation with an extensive network of members and partners in ten countries. From now on, the LRE Foundation is the international reality behind various meaningful projects such as Liberation Route Europe – the certified Cultural Route following in the footsteps of the Allied advance in Second World War – and Europe Remembers – the place for remembrance events and sites throughout Europe.
** LRE Foundation is an international network connecting people and organisations that preserve and value the memory, meaning and heritage of Second World War. Together with members and partners, LRE Foundation promotes and supports innovative and sustainable tourism that makes modern European history visible and accessible for visitors and citizens.
The two main projects are: Liberation Route Europe - a Cultural Route of the Council of Europe - and Europe Remembers - a travel portal that brings together sites, museums, and events with a special eye on the multiple experiences of Second World War and its consequences.
In the past years, LRE has grown internationally and developed many cultural activities. For this reason, it was felt the time had come for a rebranding that would allow better identification of the organisation and overall mission.