Wednesday 27 July 2021
For the first time in its long and glorious history, this weekend’s 30th anniversary Classic (30 July – 1 August) will be available to audiences right around the world via live streamed coverage.
Global viewers will be able to follow all three days of the prestigious event – both on- and off-track – by simply tuning into The Classic’s dedicated YouTube channel: www.youtube.com/silverstoneclassicTV either to watch all the action as it happens or to catch up on what they have missed after the dust has settled at Silverstone.
The new provision of a live stream follows the appointment of one of the world’s leading broadcast media agencies specialising in the development and production of live, premium global sports. Aurora Media Worldwide has an unrivalled reputation in motorsports coverage, working with leading rights holders and brands including Formula E, Extreme E, Goodwood, McLaren and Jaguar.
Maximising their proven state-of-the-art, cutting-edge and hyper modern proficiencies, AMW will be capturing the excitement and heritage of The Classic for television and on-event audiences as well as digital followers.
In another first for The Classic, AMW will be post-producing not one but two highlight programmes that will air on ITV4 hosted by Tiff Needell and Nicki Shields. These will be screened on back-to-back evenings at 8pm on Wednesday 11 and Thursday 12 August with repeats on Sunday 15 August and Sunday 29 August.
“We’re enjoying record ticket sales but some of our fans are still unable to travel to Silverstone, notably from overseas, so the introduction of live streaming is sure to be a very welcome and popular development,” enthused Nick Wigley, CEO of The Classic promoter Goose Live Events.
“There’s nothing to rival actually being at The Classic of course but, with all 21 retro races streamed live interspersed with all the magical car club parades and some of the off-track highlights, the new YouTube coverage will be the next best thing.”
For those wanting to experience The Classic in person, all tickets must be purchased in advance of the three-day festival and are on sale until midnight tomorrow (Thursday 29 July). The price of adult general admission starts at £47 and a three-day weekend ticket is on offer at just £125. Free admission is offered to accompanied children aged 10 and under, while day tickets for those aged between 11 and 15 are priced from just £6.